Provide an ordinary in store experience in today’s market and the chances of getting customers to visit your store are becoming increasingly less likely. Online sales currently make up 5.1 percent of retail sales but that is about to increase as retailers struggle to develop and provide an in store experience that is different to [...]

Back in the 80s we identified Japan as a growth visitor market and spent millions of marketing dollars attracting them to visit. As a result numbers started to increase, however, in a very short period of time the industry started to get feedback from Japanese visitors that included “they don’t know how to look after [...]

It was suggested in a recent Fairfax article that one of the biggest challenges for companies “is to get employees to share their best ideas”. Not only do we totally agree, but we would also suggest that by not doing this it is costing businesses financially in a number of ways including the quality of [...]

A free customer experience development guide has just been removed from the web after businesses from around the world have taken advantage of this unique opportunity. Christchurch based Customer Experiences Managing Director Chris Bell the author of the guide said he was greatly encouraged by the number of New Zealand organisations that downloaded the guide [...]

A recent MYOB business survey found that the two main priorities for Christchurch businesses was understandably customer retention and customer acquisition. Many organisations interpret this as a need to spend more money on marketing and in many cases that is not what is initially required. According to Chris Bell Managing Director of Customer Experiences a [...]