Introduction • Programme Details • Day One • Day Two • Dates & Registration • Facilitator

Introduction

Introducing a unique customer experience development programme, it’s been seven years in the making and now it’s ready to go. This programme is guaranteed to have a significant impact on an organisation’s growth and profitability, as well as leaving competitors scratching their heads, trying to figure out how they can achieve the same results.

The Customer Experience Development (CED) programme is based on one important fact:

“We are better and learn faster if we develop a high quality customer experience for another business – one we are familiar with as a customer. Doing this first makes it much easier to then use the same process and apply it to our own business.

CED has been developed into a highly interactive two day programme that is designed to give participants all the knowledge and skills required to be “customer experience leaders”. CED facilitates the development of a long-term customer experience strategy that will quickly become a sustainable competitive advantage.

Business performance issues in this area include high employee disengagement, low productivity, increasing marketing costs, declining customer loyalty and advocacy, the focus on price in an increasingly commoditised world and, most importantly, the impact all of these factors have on financial performance.

What I can say with certainty is that future success will be directly aligned with the quality and consistency of the employee and customer experience offered by a business.

CED has one goal and that is to grow customer loyalty and advocacy. Profit and growth are stimulated primarily by customer loyalty. Loyalty is a direct result of exceeding customers’ expectations. Exceeding customers’ expectations is largely achieved by the value of services provided to customers. Value is created by engaged, loyal and productive employees.

In this vital area of business development there are no “quick fixes” and no fancy technological solutions, although many continually try to tell us there are. Rapidly developing technology will continue to play a role in a business’s customer experience; however, it will not do away with one-on-one customer contact. Author Daniel Burrus put

this very well in his recent book Flash Foresight, where he states: “human trust and one-on-one human relationships will continue to be important in fact, more so than ever”.

What is available now through CED is a unique and highly effective way to gain the knowledge and skills to develop an outstanding customer experience to lead your business to a successful future.